Work With Jenna · For Cadence Collective
Freelance Brand & Funnel Builder · For Cadence Collective

I build brands people trust, and the funnels that turn that trust into customers.

I'm Jenna. I take brands from forgettable to the real thing, human, trusted, impossible to scroll past, then build the funnel that actually converts. I've done it for wellness brands, a family chiropractor, and my own business, and it works for any brand worth believing in.

Jenna Padula, JP Wellness
A Note, First

Hi Stephanie.

To be direct, I think your confidence, your competency, and what you're building are genuinely valuable, and I want to put my time and energy into it. I've watched you go from your corporate role to this, and you're incredible. I'd love to have a call with you.

I'm also looking for exactly what you're offering, so here's my pitch: I think I'm the one to help you grow it.

I build brands into the real thing, trusted, human, impossible to scroll past, then I build the funnels that turn that trust into actual customers. Experiential marketing is where I come alive, and I'd love to bring it to more businesses than just my own. It works for any brand worth believing in. Wellness is simply where I proved it, because getting a skeptical person to trust a health product takes more than a pretty grid. It takes credibility they can feel.

I'm looking for part-time, the kind of work where I can go deep on a few brands and genuinely move the needle. I'd love that to be with you.

Below is the proof. Let me know if you want to chat.

Jenna

How I Work

Trusted. Real. Funnels that work.

Post-and-pray is dead. People don't trust claims, they trust what they can feel. So I build the experience, document it in public, and let the marketing come out of the moment.

Then I make sure there's a real path from "I like this" to "I bought it." Pretty isn't the point. Converting is.

Jenna Padula
i.

The experience is the ad

I build the moment first, the room, the launch, the thing people walk into, and the content is just proof it happened. Nobody scrolls past a feeling.

ii.

Documentation is the marketing

I don't make content about the thing. I make the thing in public, real and in-progress. That's the credibility no ad budget can buy.

iii.

Insider access over reach

A thousand people who feel let in beats a hundred thousand who scroll by. I build the door, not the billboard.

iv.

The funnel finishes the job

Trust without a path to buy is a nice feeling and zero revenue. I close the loop, from first impression to booked, bought, or signed.

Case Study · CBD RS Relief Solutions

When dispensaries opened, I made them the trusted one.

When I started, CBD RS was leaning recreational, and it looked it. Neon cans, "% OFF STOREWIDE" graphics, a cannabis leaf for a logo. Then dispensaries started opening everywhere, and being one more place to buy THC stopped being a position at all.

So I repositioned them as the trusted one: a quality hemp store for real life, supporting people with stress, sleep, energy, and alcohol-free recreation. A refined identity, an education-first voice, a content engine built on those use cases instead of discounts, and a sponsored wellness retreat that put them in the room with the customer they actually wanted. Same handle. Completely different brand.

3Locations repositioned
NewIdentity, voice & content engine
TrustAs the strategy, not discounts
BeforeCBD RS before: cannabis-leaf logo, neon cans, clashing graphics
the rebrand
AfterCBD RS after: refined Relief Solutions identity, cohesive editorial grid
CBD RS feed after the rebrand: cohesive editorial product photography

The feed it became

Cohesive, calm, editorial. Real wellness products shot like they belong in a magazine, a store you'd actually want to walk into, and captions that teach instead of shout. This is what trusted looks like on a grid.

Case Study · Desired Health Chiropractic

From chaos to a feed you'd trust your family to.

Real care, a feed that didn't show it. Bare feet, clip art, a stock photo of empty office cubicles, a tiny boxing alien. Nothing tied together, so nothing built trust.

I rebuilt it into a calm, cohesive, education-first brand. One visual language, one voice, every post earning its place, the kind of feed that makes a nervous new patient think "these are my people" before they ever call.

BeforeDesired Health Chiropractic before: random, inconsistent grid
the rebuild
AfterDesired Health Chiropractic after: cohesive, education-first grid
How I Show Up
Top 12%

at a Spartan race

6th in my age group out of 125 women, 16 of 18 obstacles cleared. That's the energy I bring to a finish line, and to your launch calendar.

The Receipts

Experience & credentials

Founder & Brand Strategist

2020 – Present
JP Wellness

Run brand strategy, content, experiential campaigns, and the funnels behind them, for my own business and for clients. Curate live experiences, build the content that documents them, and own everything from copy to partnerships to budget.

Brand & Marketing Strategist

3 Locations
CBD RS Relief Solutions

Repositioned a three-location retailer to stand apart from new dispensaries as the trusted, quality choice for stress, sleep, energy, and alcohol-free recreation. New identity and voice, education-first content engine, multi-site brand consistency, and a sponsored experience that connected the brand to its real customer.

Brand & Content Strategist

Family Practice
Desired Health Chiropractic

Rebuilt a scattered social presence into a cohesive, education-first brand. Developed marketing assets and patient-facing campaigns, and translated clinical care into warm, human, trust-building content.

Client Experience & Events

Wellness Center
Tree of Life Wellness Center

Led client-facing support and coordinated events and programming, the early reps of building experiences people remember and come back for.

Education & Certifications

BS, Psychology — St. Catherine University
Public Health — one year of graduate study
300-Hour Yoga Teacher — My Vinyasa Practice
Integrative Nutrition Health Coach — IIN
Certified Personal Trainer — ISSA
Sound Healer

What I Do

Brand strategy & repositioning Funnel building Experiential campaigns Content strategy Event & experience curation Instagram growth Copywriting Partnerships Multi-location consistency
Let's Build

Let's find the right cadence.

Part-time, all-in. If you want someone who can make a brand trusted and build the funnel that proves it, I'm your gal. A free 20-minute call, no pressure, just a real conversation about where we could take this.

Book a Free Call

© 2026 JP Wellness · Jenna Padula

Part-time · open to talk Book a Call